Anyamanee Khaoyai

Overview

The sanctuary place among the mountains in the national park of Thailand. The name ‘Anyamanee’ means Jewellery in Thai.It is the sanctuary place located among the mountains in the national park of Thailand. The name ‘Anyamanee’ means Jewellery in Thai. It is inspired by the location of the place that is deep in the woods, which creates the sense of mystical journey like finding a valuable jewellery in deep woods.

My role

to work as an art director to identify the mood&tone of the project as well as branding and corporate identity.

Challenge

To modernize the concept of Thai Jewellries which most of Thai people perceive them as outdated designs.

Visual concept and branding

Mystical precious jewelries

The logo was inspired from the shape of traditional jewelry which represents the preciousness. In the center, there is a buddism symbol that Thai people believe in the meaning of good fortune and safety. The very dark green colour represents the mystery of the mountain which will contrast with the bright colour of the logo itself.