I am a UX/UI and visual designer with 11 years of experience.

After I graduated (in 2010), I started my own design studio, leading five employees to develop products and marketing materials both in offline and online media. My career started as a UI and visual designer. I believe that users are not robots, and it is important to understand users‘ emotions and behavior in order to create good storytelling for each project.

Since I started working in Europe (in 2017), I have realized that it is not all about client requirements and visualization. I have developed myself as a UX designer and gained experience in companies that are research and data-driven-based.

I have learned so much more about user-centric design

and how to deep dive into problems using variation tools and ideation techniques, combining quantitative and qualitative data to understand user behavior and find solutions.

My experiences working with a wide range of business such as fintech, automobile, and real estate have given me good exposure to different learnings, and strengthened my time management skills. It has also given me a sense of what is needed to have good planning for the project. I believe that I can handle the most demanding and challenging requirements with high proficiency.